I’ve been there, done that.
Marketers sprint through Q3 and a chaotic events season only to return to a pressure-packed Q4. You have your biggest quarterly goals, you’re making up for any misses earlier in the year, and the sales team is placing even more pressure on the pipeline.
In addition to the cadence of the annual calendar pressure, two other things are happening in the marketing world.
First, thanks to the rise of generative AI, creating content has never been easier. I’m not here to necessarily advocate for or against using the technology to create content. I think there are times it’s appropriate (podcast transcripts) and times where it doesn’t make sense (attempting to create thought leadership), but I will say that it is creating more noise.
The content marketing world was already noisy. And now, according to research from ON24, 63% of marketers are using AI to create more content.
Our ability to create content has surpassed our ability to distribute content. The Juice can help.
We can help your brand cut through the noise. We can take the content you’re (already) creating and pair it with our audience of nearly 100,000 sales and marketing leaders.
The other major shift is happening in the macro-environment. Marketing budgets as a percentage of revenue are the lowest they’ve been since the middle of the pandemic. On average, only 7.4% of total revenue is spent on marketing.
This means the scrutiny of every marketing initiative is higher than ever.
Again, we’re here to help. Through our integration with HubSpot and Salesforce, The Juice can help you measure ROI down to the individual piece of content. That’s pretty cool.
Fresh MQLs in Q4
So, marketers are fighting against the calendar, more noise, and macro-pressures.
We want to help. Our new Demand Generation Suite helps marketers create high-quality, high-intent leads from their existing content.
To fight against Q4 pressures, we’re offering a 90-day paid trial where we are confident that the CPL will be well beneath what you’re used to seeing. Our beta partners are seeing the price of an MQL around $54.
Here’s a quick demo:
Our team would love to share more with you. Meet the team and get all of the details here.
