B2B Marketing Strategy

From Overwhelmed to On Track: The Secret to Repurposing Content

Theresa Anderson

December 5, 2024

From Overwhelmed to On Track: The Secret to Repurposing Content

[[This is a preview for an upcoming event that will include actionable takeaways and free offers to help create content for your brand. RSVP Here!]]

For demand generation teams, the pressure around content is at an all-time high and your inbox is overflowing with requests: “Can we get that campaign out by tomorrow?” “We need a killer video—like, yesterday!” “Oh, and don’t forget to start a podcast while you’re at it.” Meanwhile, the budget has been slashed, your boss is breathing down your neck, and Sales is shouting those four dreaded words: “We need more leads!”

Like you, I’ve stood at the top of the funnel and stared into the content abyss. The view from there is a blur of content types and distribution channels—blogs, videos, podcasts, social posts—each one demanding your time, energy, and creative attention. And just when you think you’ve got everything under control, leadership swoops in with the dreaded question: “How many downloads did that last ebook get?” It’s the icing on the anxiety cake, the final gauntlet in an already impossible marathon, and a reminder that even your best efforts are constantly under a microscope.

Sound familiar? 

In the quest for efficacy, but under the constant pressure of efficiency, I’ve discovered a game-changing solution to marketing’s content nightmares: AI-powered tools. I know, we’ve all heard the promises, the hype, and the flat-out hallucinations about what AI can do, but if you can sort through the noise around AI you can find solutions to the most demanding challenges you face. 

That’s why I’m thrilled to share The Juice is hosting a LIVE webinar on December 17 at noon (ET), to address AI and your content strategies. This session is the practical roadmap you’ve been waiting for–complete with exclusive gifts–and featuring insights from industry leaders Anand "AP" Patel, Director of Product Marketing at Goldcast, Logan Underwood, CEO & Co-Founder at Adauris, and Jonathan Gandolf, Founder and CEO at The Juice. 

Let’s break down the insights these experts will bring to the table:

Cracking the Code on Content Distribution

Your team spends hours creating content to reach your target audience. From researching the right keywords to crafting the perfect blog post, just to have it sit on your website, going nowhere. When it comes to getting your content seen, it’s easy to feel like you are shouting into the void. 

But here’s the thing, when it comes to filling your pipeline with prospective leads, distribution isn’t just half the battle—it’s the linchpin of your success. The challenge for demand generation teams is real: how do you make your content work harder, reach the right people, on the right platforms, at the right time? Without the right strategy—or tools—your efforts feel like they are all work, no reward. 

During this session, our three incredible speakers are going to reach into their top-secret toolkits to share ways you can leverage AI tools to streamline your distribution process, amplify your reach, and ensure your hard work pays off where it matters most.

Mastering Video Without Breaking the Bank

It’s no secret, when it comes to content, video reigns supreme in the marketing world. Studies show that 83% of marketers say video helps them generate leads (Renderforest), and content with video gets 1200% more shares than text and images combined (Vidico). Video can captivate your audience, tell a compelling story, and drive action like no other medium.

But let’s be honest—creating video content can feel overwhelming. It’s perceived as expensive, time-consuming, and requiring a set of skills and equipment that many teams don’t have. And if you’re on a tight schedule, the idea of producing fresh video content for every campaign feels downright impossible.

What if you didn’t need to start from scratch every time? What if you could repurpose the content you already have into engaging, high-performing video assets? That’s exactly what we’ll explore in this webinar. You’ll learn practical strategies for using AI to leverage event recordings, webinars, and existing video footage to create snackable clips for social media, deep-dive highlights for nurturing leads, and everything in between—all without the headaches or hefty price tags.

The industry is shifting, and video is no longer optional. To maximize video’s potential–without draining your resources–you are going to need to level up your content game and our experts are here to help. 

The Pressure to Podcast: Your Audio Strategy Starts Here

Your boss has been asking for a podcast for months. But where do you even begin? Crafting an audio strategy feels daunting—choosing the right topics, figuring out how to repurpose existing content, and tackling the technical hurdles of production. And let’s not forget the million-dollar question: how do you ensure your audience can find your content?

The truth is, audio is an incredible opportunity for demand generation, but without a clear roadmap, getting started can feel like climbing a mountain blindfolded. That’s where attending this webinar can help—we are not only going to demystify the podcast process, we’re going to give you practical tools to make audio work for your brand.

And here’s where things can be REALLY interesting. To make sure you are prepared to get the most out of the discussion, Adauris is offering a FREE Audio Readiness Assessment to everyone who registers. It takes just 5 minutes to complete and gives you a personalized plan to kickstart a successful audio strategy.

(And if that’s not enough to get you excited, at the end of the webinar every attendee will receive a free text-to-podcast conversion valued at $159. It’s the perfect way to test for yourself how EASY AI can make it to transform your content into a podcast without the headaches.)

This is your chance to take control of your audio game—don’t miss it!

Webinar Fluff? Forget About it!

This isn’t another talking-head session packed with theory—it’s a practical masterclass designed for people who have felt the squeeze of doing more with less. Our experts are seasoned marketing professionals who are going to share real-life lessons learned, actionable strategies, and tools that you can put into action immediately.

And don’t forget, everyone who attends gets that free text-to-podcast conversion worth $159 - plus an additional secret gift just for registering. It’s our way of jumpstarting your content repurposing journey.

Register Today and Take the First Step Toward Smarter Content Repurposing

The demand for more content isn’t going away, but the stress doesn’t have to stick around forever. Join us for this game-changing webinar and discover how you can work smarter—not harder—by leveraging AI to create, repurpose, and distribute content across formats.

Click here to reserve your spot and claim your bonuses - even if you can’t attend the live session. Everyone who registered will receive a replay link and the chance to claim these valuable gifts!

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