In the ideal world, wouldn’t it be nice if you could waltz into the office, chat about the weather, pitch your latest product, write up the contract, and hit your revenue goals (and nine holes) before lunch?
But here, in the real world, the buying journey has gotten more complex than ever before. Prospects have more resources at their fingertips, are better informed about their options, and can easily vet potential vendors with their peers. Research suggests that more than 70% of this journey is happening before the sales team ever gets involved . And that’s where content can save the day.
Why Content Matters
The modern buyer’s journey is predominantly self-directed. According to a study by Demand Gen Report, 47% of buyers viewed three to five pieces of content before engaging with a sales rep. Additionally, 96% of B2B buyers want content with more input from industry thought leaders. These findings underscore what we already know: content that aligns with your audience's needs is not just part of our demand generation efforts - - it’s critical.
For Demand Generation Teams
A well-crafted content strategy serves as the backbone of your demand generation efforts, nurturing prospects through every stage of the buyer’s journey. According to the Content Marketing Institute, 91% of B2B marketers use content marketing to reach customers, and 60% of the most successful B2B content marketers have a documented content strategy.
HubSpot reports that companies that prioritize blogging are 13 times more likely to achieve a positive ROI on their marketing efforts. That’s because high-quality, targeted content attracts and engages potential leads, driving them towards conversion and ultimately fostering long-term customer relationships. By leveraging data-driven content strategies, demand generation teams can ensure that their efforts are not only efficient but also effective in meeting their business goals.
Join Us for an Exclusive Webinar
On Tuesday, August 20 at noon (ET) The Juice is hosting an exclusive webinar featuring some of the brightest minds in the industry. Our expert guests, Josh Carter and Matt Lyman along with our host, Theresa Anderson, will provide an inside look into creating a content strategy that supports how your ideal customer wants to buy.
What You’ll Learn:
- Increase Engagement: Learn how to tailor your messaging to your target audience, and discover how AI can help you personalize content at scale.
- Bridge the Gap: Understand how to connect digital touchpoints with sales efforts to build stronger relationships and improve conversion rates.
- Leverage Data: Find out how to use data to ensure the right content reaches the right audience at the right time.
Plus, you’ll have the opportunity to participate in a live Q&A session to get answers to your most pressing questions.
Register now
Don’t miss out on this opportunity to learn from industry experts and elevate your content strategy. Whether you're looking to increase engagement, bridge the gap between marketing and sales, or use data more effectively, this session will equip you with the tools and knowledge you need to succeed.
