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I attended a very good B2B Marketing event this week. Spryng, hosted by Wynter, was not your typical event playbook. There were no exhibitor halls, keynotes, breakout rooms, or dry chicken served in mass. Instead, it was in a hybrid indoor-outdoor environment. There were 20-minute tactical speaking sessions, curated roundtable conversations, puppies, great food, plenty of breaks, and lots of smart marketers.
I loved it.
With the exception of one trend.
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