Happy Friday Modern Day Marketers. 🧃
We are bookending your week, every week with a couple of podcast episodes that we hope provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
In case that you missed, we dropped the 10th episode in our Modern Day Marketers series about playing the long game. Most marketers that I’ve interacted with this year are extremely ambitious people who want immediate results. They’ve found a way to manage their ambition and dedicate focus to playing the long game. They’ve found that this approach drives more impactful and sustainable results over a longer period of time.
Today, I’m excited to share an episode that I recorded with Mark Huber, Director of Growth at Metadata. In this conversation we discuss how the lines are blurring between demand and brand and what this means for the marketer. Mark has a unique perspective on how he thinks about the value of content in his role and drops a ton of insight in this episode.
Here’s some topics that we cover in our conversation:
- Hosting events: The process for bringing a virtual event to life in a way that is going to matter to your audience
- Authenticity: Why defaulting to writing like a human always works better than using business jargon
- New set of metrics: How to think differently about the metrics that you are tracking and communicating them across the business
I really enjoyed the conversation and the opportunity to share it with all of you. I look forward to sharing more conversations with great content marketers in the coming weeks.
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