Happy Monday.
We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
In case you missed it, we dropped an episode with Devin Bramhall, CEO of Animalz last week on the future role of the content marketer. She’s helping build a business around the content marketer and offer great insights on things she is hearing in the market. I don’t like to stack rank episodes and guests, but this is certainly one that I don’t think you can miss.
Today, we are dropping the third episode in our new series called, “Using Community to Launch a B2B Martech Company”. The Juice is now live for new members to join to experience a frictionless content experience in B2B. We will be launching The Juice to the world officially in August and we wanted to create this series to share how we are doing it. The Juice family of stakeholders have helped us build momentum in every step of the way and we want to use this series as a way to recognize our early supporters. Oh yeah...if you want to join The Juice you can fill out your last form...ever right here.
On today’s episode Jonathan turns the table and asks me the questions. We discuss the importance of making your launch more than just a one day thing. Marketers have the opportunity to invest time in developing moments with people, processes, and technology as a build up and should take advantage of it.
In this episode we cover:
- Launch mentality: Developing your mindset before, during, and after launch
- Consistency is king: Why hacks are overrated and the power of consistency
- Consumer brand inspiration: How pulling from other genres can help you level up
If you enjoy what we are doing we’d love for you to do a couple things:
- Get early access and join The Juice - you’ll receive our weekly newsletter, too
- Subscribe to us on Apple, Spotify, or wherever you consume fine audio content.
Hope you enjoy this episode and have a great start to your week. 🧃
