Bulletproof Your Business [Guest Post]

When you become an entrepreneur, there are many things you end up spending time on that you never would have anticipated. 

Cybersecurity is one of those for me. I’m still learning and need to continue to learn. I’m fortunate to have a network and friends in the space who are always coaching me up. 

Trava is one of those businesses. I’m constantly learning from their team. More importantly, I’ve gained an understanding of why and how cybersecurity matters for marketers. 

In their most recent eBook, Get Tactical with Pen Testing: Bulletproof Your Business, they make Penetration Testing not so scary. 

In fact, we just went through this process ourselves. I wish I had this guide sooner. 

For marketers, ensuring the security of customer data and maintaining a trustworthy brand image is crucial. Here are a few reasons why penetration testing matters to marketers:

‍Protection of Customer Data: Marketers often work with customer data, including personal information and transaction details. A successful cyber attack can result in a data breach, compromising the trust customers have in a brand. Regular pen testing helps identify vulnerabilities in data storage systems, ensuring that customer data remains secure.

‍Brand Reputation: Maintaining a strong brand reputation is essential for marketers. In today's digital age, news of a data breach spreads quickly and can have long-lasting effects on a company's image. By investing in penetration testing, marketers can mitigate the risk of security incidents and communicate their commitment to protecting customer data, enhancing brand trust and credibility.

Competitive Advantage: In a crowded marketplace, having robust security measures can set a brand apart from its competitors. Customers are increasingly concerned about the security of their personal information and are more likely to choose companies that prioritize data protection. By regularly conducting penetration tests and addressing vulnerabilities, marketers can leverage their commitment to security as a competitive advantage.

‍Punch Up a Weight Class: Security is something a lot of startups struggle with and hide from. When you are able to proactively get in front of security questions, it will help your brand go on offense. You may even benefit from appearing larger than you actually are. Not to mention, it will set you up for long-term, evolving security standards. 

‍See the full report from our friends at Trava here. 

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