It’s a common refrain, “B2B is boring! It should be more like B2C.”
And then we all keep doing the same old shit.
I’m guilty of it but I shouldn’t be. I’ve been both a B2B marketer and a B2C marketer. If anybody is capable of making B2B walk, talk, and act like B2C…it should be me.
We’ve made strides at The Juice. But I’ve still fallen short.
Just earlier this week, we had a customer say, “We want to try weird shit this year.”
Us too.
So now, we’re getting serious about getting weird.
One of the most successful campaigns I ran in the B2C world was a collaboration between the brewery I worked at (shoutout Braxton Brewing Co.) and one of the region’s most loved ice cream brands (shoutout Graeter’s). It was a delicious beer, a fun collaboration, and a lot of out-of-home (OOH) marketing.
You know what B2B doesn’t do? A lot of out-of-home marketing. And I don’t know why.
When done well, it’s creative, memorable, and fun—all of the ingredients B2B needs more of.
That’s why we’re incredibly excited to be partnering with OneScreen.ai. We’re bringing their content on to The Juice and we may be taking The Juice brand out of the digital world and into the physical world.
“BuT JoNAthAN, HoW dO YoU meaSuRE thE ATTriBUtion of A bIlLboARD!?!?”
I don’t know. But OneScreen does. That’s why we’re excited to be partnering with them and sharing their content with you. Their proprietary technology and tracking can help you prove the ROI of OOH without a long-term investment.
So we’re going to get weird and we’re going to measure it.
New to OOH? Their content can help and it can now be followed on The Juice. Check out their recent piece:
🧃 Meet Your 2024 Marketing Goals with OOH
We’re going to get weird. We’re going measure it. And maybe we’ll even see you out there in 2024.
Bring The Juice,
Jonathan
Juiciest Content from This Week
🧃 Product Messaging Masterclass with Hotjar's Product Marketing Lead
From: Hotjar
Dive into a product messaging framework (+ examples) to guide your messaging strategy.
🧃 Metrics every creator needs to know
From: TACK
Separating cost from effectiveness is like breaking down your spending and your results into two clear lanes. It's important because it helps you understand how efficiently you use your cash to get the desired results.
🧃 Meet Your 2024 Marketing Goals with OOH
From: OneScreen.ai
Using expert perspectives and industry trends from 2023, we've compiled the following priorities to keep top of mind as you build a modern marketing program for 2024.
🧃 Mastering Tiktok Algorithm: When to Post for Maximum Reach
From: agorapulse
Growing your TikTok profile and expanding your audience can be hard enough as it is, and on top of that, it's important to be posting at the right times in order to reach the most people.
