We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
We didn’t drop an episode on Friday so there is nothing to recap today.
Hopefully you enjoyed your holiday weekend and are gearing up for one final push in 2022.
We’re thinking a lot about how we use these next few weeks to push initiatives forward to close out the year strong. You better believe we’ll continue to use Modern Day Marketer as a channel to share what we are working on and how we are overcoming obstacles to make it happen.
Today, we're dropping a quick solo episode to share some of what I am working on and how I’m thinking about using the next few weeks to solidify areas to invest in the marketing budget in 2023. Many companies are assessing their marketing budgets going into the new year and trying to do more with less.
I’ll be publishing a companion piece this week where I share some modern ways to use your budget to distribute your content, create brand awareness, and drive better conversions next year. My biggest takeaway is that we are all going to have to take some big swings to create an impact with our audience in 2023.
- Events: Reflecting on the investment from our last event and early ROI that we are seeing
- Experimentation: Why it’s important to take chances and how to avoid being just another marketer going into next year
- Budget: How we should be thinking about our budget and why it’s probably not like you’ve ever
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