We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Earlier this week we dropped The State of the B2B Podcast Listener report exclusively on The Juice. We analyzed nearly 20k B2B branded podcast episodes in search of the answer to the question, “What do listeners really want from branded podcast episodes?”. You’re going to see more data-driven content like this coming from our team soon.
We’ll be pairing The State of the B2B Podcast Listener report with a digital event on September 27 at 1 pm et. We’ll be using data from the report to facilitate a conversation around B2B podcasting. Don’t forget to register if you’re interested in learning more. ’
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The word rebrand can send shivers down a marketer’s spine. The rebrand process can be extensive, exhaustive, and in many cases lacks direction. There’s a time and a place for a rebrand, but clarity and great communication are requirements to make the most out of the strategic initiative.
Michael Londgren is a hyper-growth CMO with an impressive resume that includes Apple, Adobe, DocuSign, and many more. Most recently, he became the CMO at Responsive, formerly RFPIO. Michael explains his reasoning behind the rebrand and the steps he took to make sure the entire organization was on board with the process. The rebrand went much deeper than the name change, and most significantly he evaluated the impact and need to align the sales team around it.
In this episode we cover:
- Proposing a rebrand: Things to observe and take into consideration before pitching a rebrand
- Vision: Why creating a vision around the rebrand and communicating it clearly to the rest of the team maximizes the chances of your rebrand having the right kind of impact
- Activation: How to align internal and external stakeholders around the work
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