We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Curation and Collaboration.
Having mindfulness around these 2 C’s can help you build a content platform that inspires others by the guests you select. Also, it helps extend your brand to the right type of audiences along the way.
I’ve learned so much from our guests and their audiences.
I took a moment this week, grabbed the microphone, and recorded an episode to share the process for how we research, identify, and reach out to guests for our content at The Juice.
The best part of hosting this show is bringing in subject matter experts on topics that actually matter. It doesn’t matter what type of company I’ve worked in throughout my career there have always been questions around how we should price and package our products. In most cases, it feels like through a dart at a board and going with wherever it lands.
Does it have to be this way?
I decided to explore this topic further with Dan Balcauski at Product Tranquility. Dan lives and breathes solving pricing and packaging every day. In today's episode, Dan outlines the three core value drivers (functional, emotional, social) and delves into the psychology of value. He shares why freemium models almost never work and why he hates the term “product market fit.”
In this episode we cover:
- Brand and positioning: How one of your most critical assets should impact the pricing discussion
- When pricing matters: Defining what stage in your lifecycle that you should be taking pricing and packaging seriously
- Responsibility: Identifying who should be responsible for pricing and how to collaborate internally and externally on it
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