We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Your people are your most important distribution channel.
Heard me mention that one before? It won’t be the last time.
At the end of last week we dropped an episode with Holly Enneking who leads marketing at Lev about the art of marketing people over products. Holly provides some incredible advice about how to facilitate amazing content at your brand through the voices of your brand’s most important asset…your people!
It’s another week and another content breakdown coming at you. We are highlighting an incredible conversation that we came across from Catalyst and their podcast Humans for SaaS.
Show host, Ben Winn interviewed serial entrepreneur Lloyed Lobo about why reciprocity is so important when building a brand and creating community. There were so many takeaways that I had after I got done listening to the episode I decided to make it a feature in our content breakdown series for this week.
In this episode we cover:
- Why giving matters more than ever in B2B: how to sacrifice short term gains for long term success
- Permissionless co-marketing: why this strategy helps you level up your brand building efforts when done right
- Rise of PLG: why it works and how reciprocity can lead to growth
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