We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Are you trying to balance the quality vs. quantity game for your brand?
I’m consistently wrestling with this topic and learning from others about the ways that are making sure quality is prioritized in everything that they produce. I’ve done some reflection and realized that there are 3 things that I am doing to make sure quality is front and center at The Juice. If you are interested in learning more about what I am doing to prioritize quality make sure you listen to the episode that I dropped earlier this week.
What do you think about when you hear about speaking opportunities? Some marketers thrive off the idea and it makes others cringe thinking about it. Regardless of how speaking makes you feel it’s undeniable the impact that it can have on the brand you are building.
Charlie Whyman is a B2B Marketing Mentor, Fractional CMO, podcast host, and speaker who runs Curious B2B Marketing. On paper it might look like she was born to get up in front of a room and command attention, but in reality it was far from that.
Charlie breaks down how she gained confidence to become a marketer who thrives off of speaking engagement and shares how she was able to go through this transformation. This episode is for the marketer who is seeking more speaking engagement or the individual who is looking to build confidence for them.
In this episode we cover:
- OTTER: The framework that Charlie built to give structure around the work that she does
- How to get gigs: The process to find and get locked into speaking engagements
- Storytelling : The impact that telling great stories can have on your speeches
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