We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Have you thought about marketing like a media company?
There’s a theme emerging around marketing like a media company in B2B circles. I know there’s been a lot of confusion on what this really means. Last week I had Corey Haines who is the founder of Swipe Files on to break it down. My primary takeaway is to find your crawl, walk, run approach to it and don’t forget to act like a human along the way.
We kick off the week with an honest conversation about how we are thinking about product positioning and messaging at The Juice. We have been through some iterations in our short life cycle and share some perspective for how we work through it.
In this episode we cover:
- Communicating to our audience: the challenges and solutions when communicating to a two sided audience
- Where we’ve been and where we’ve landed: the evolution of how we tell people what we do
- Filling gaps: How we identify gaps in the message and work through it as a team
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