We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
It was a big week for our team at The Juice and our customers this week. We launched Intent Signals to help marketers:
- See what content is resonating with your ideal customers
- Gather snapshots of real-time engagement
- Access qualitative insights from the dream accounts your sales team is trying to reach
I brought our CEO Jonathan Gandolf on the podcast earlier this week to get nerdy and talk about the data of it all. We use our show to give you a behind the scenes look at what we are working on and we believe transparency is a requirement when building products around customer data.
We’ve covered a lot of ground on launching new products this week.
How about we dive into launching or re-launching your brand?
This is such a critical topic to marketers, however, it seems like it is an underserved topic when it comes to content. When should we do it? Why should we do it? How should we do it?
Rebranding your company can be extremely disruptive, but when done right the ends justify the means. Today, I’m excited to drop a conversation with Eric Williamson who serves as Chief Marketing Officer at CallMiner. Recently, CallMiner underwent a full rebranding process and Eric shares the lessons that marketing leaders should consider before jumping in head first. There’s a lot to consider when companies make major changes in their positioning, value proposition, messaging and visual identity. Eric shares actionable advice to consider if you are beginning the rebranding journey at you company.
In this episode we cover:
- The Core Elements: Building a process around messaging, visual ID, and positioning
- Discovery: Why the internal and external discovery process is key to nailing your rebrand
- Measuring success: How to see if your rebrand is working and it’s evolution
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