We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or, operator in your B2B company.
We launched a new product the same week we weren’t sure if we were getting paid.
I had seen the initial posts, tweets, and way too early commentary on the Silicon Valley Bank status. I just kept my head down and pushed forward because there were way too many priorities consuming me with a launch looming. It was the moment that I saw a Slack message from Jonathan that I realized something big and completely outside of our control was going down.
To say the last 6-12 months in B2B SaaS has been a rollercoaster ride is the biggest understatement of all-time. There’s been more outside forces impacting our jobs than I can ever remember in more than a decade of doing this. Buried underneath all of the trials and tribulations of the last year are incredible stories about leadership, resilience, and the ability to adapt.
Luckily for The Juice we’ve been able to weather the storm. Instead of just putting our heads down and moving on to the next, I decided to put together some content to share what the last week was like for us. I wanted to understand how a first time founder like Jonathan leaned on transparency and communication to keep us all focused.
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I’ve always found that you know that you’re following the right people online if they consistently create content that gets you to stop and think. We endlessly scroll to kill time in between meetings and to serve as a distraction from the rest of what’s going on in our world. I’m always looking for the next pattern interrupt and today’s guest has served those up plenty of times in the past few months for me that I knew I needed to have him on the show for a conversation.
Blake Emal, Director of Content at Riverside, wrote “start-up ideas are easily copied, distribution is not.” He joins Brett to discuss the rising importance of content distribution. He believes that companies someday will have dedicated departments to focus solely on distribution. Pushing publish isn’t enough, and it’s time to get creative, think outside the box, and maximize your content for success.
In this episode we cover:
- Gaining internal buy-in: Way we can use communication to get the right people onboard with our plans
- Standing out: Why we must take chances with our content in order to stand out from what everyone else is doing
- Content Distribution: Why distribution can’t be replicated and how we should double down on the strategy
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