We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Earlier this week we dropped our latest piece of exclusive-persona based content from data that we are uncovering on The Juice. We decided to look into the role of the brand marketers and the resources that role was bookmarking on The Juice.
Brand marketers make up 14% of the audience on The Juice. In order to better understand the specific topics that matter most to content marketers right now we started digging through data and uncovering themes on the topics that matter most to the role of the brand marketer.
We’ll be pairing an exclusive data driven episode of Modern Day Marketer with analysis that you can find in The Juice. If you aren’t already a member you can gain access to the largest library of B2B marketing and sales resources on the planet by signing up for free today.
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There’s nothing more motivating than getting the opportunity to have a conversation with a Chief Marketing Officer who’s helping push forward one of the strongest brands in their category. If you dig in deep enough you can begin to understand themes like team design, goal setting, overcoming obstacles, and most notably areas of further investment.
Warren Daniels leads marketing at Bynder and the most recent CMO that I’ve had the pleasure to learn from. Warren is a firm believer that we should be investing more in content right now than ever before and that was music to my ears. He shares his insights on how content can be the secret weapon for your brand and why playing the long game is always a good idea. During this chat he also tackles leveraging AI, roadblocks in content creation, and how we should be aligning internally around content.
In this episode we cover:
- The investment in content: why tech marketing leaders are increasing their investment in content
- Content operations: The importance of building aligning strategy, people, process, and technology around content
- Challenges: The challenges that exist in content and how we can overcome them
Want entry to the largest library of B2B marketing and sales content in the entire universe? Unlock access to resources personalized for your role and experience today! 🧃
Topic mentioned in this blog: Modern Day Marketer
