We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Earlier this week we dropped our latest piece of exclusive content from data that we’re uncovering on The Juice. We took a look at video engagement data on The Juice. We broke marketing and sales into specific functions to learn more about consumption habits.
We’ll be pairing an exclusive data driven episode of Modern Day Marketer with analysis that you can find in The Juice. If you aren’t already a member you can gain access to the largest library of B2B marketing and sales resources on the planet by signing up for free today.
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Artificial Intelligence has changed the conversation around all things marketing. I think the most interesting part of the evolution has been niching down to better understand how AI impacts individual functions within marketing. I’ve been thinking a lot about AI from a content perspective, but haven't given much energy towards understanding how AI will impact the way we search…until today.
Viola Eva is the Founder of Flow SEO and one of the most intelligent humans that I’ve ever spoken to about SEO. Her goal is to create SEO strategies to ensure that valuable content doesn’t end up in internet purgatory and gets seen by her client’s addressable market. In this conversation we discuss the evolution of AI in search marketing. She explains the 3 pillars of great SEO and steps that we can take to adapt in the era of AI.
In this episode we cover:
- 3 pillars: How good technical infrastructure, relevant content, and building links for authority can make the difference in SEO
- AI: The latest on Google’s position on AI and steps that we can take to adapt
- EEAT: The importance of experience, expertise, authority, and trust in SEO
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