We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Getting off the content hamster wheel can be a struggle.
Production is a rite of passage for content marketers. Pausing your publishing can produce anxiety.
The reality is that we should be more concerned if all we’re doing is publishing.
Everyone’s audience is on content overload. It’s time for a shift away from the endless cycle of production to making sure your content is getting in front of the right people at the right time.
Zoe Hawkins from Sumo Logic deep in the weeds on content optimization.
It’s all about working smarter, not harder with a little refresh and a lot of focus.
Zoe joined Modern Day Marketer in an episode last week to discuss her process and why she spends so much time trying to maximize her team’s content.
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I’ve worked at the intersection of marketing and sales my entire career. No matter how many years that I put into the collaboration there’s always more that I can learn. That’s why I decided to record an episode with my sales counterpart to talk about it.
Kate VanLue, Director of Sales and Partnerships at The Juice, has over ten years of experience in B2B and B2C environments. In this episode we talk about their dynamic salesperson/marketer relationship, aligning goals, and content ROI. Kate shares that selling marketers on The Juice has actually gotten easier over time as more companies realize the importance of content distribution.
In this episode we cover:
- Collaboration: What things need to be in place to make sure sales and marketing collaboration is set up for success
- Selling to marketers: The things that have changed, but also remained the same selling to marketers in 2023
- Content ROI: The impact of content ROI and how it’s resonating with marketers
Struggling to justify the ROI of your content? The Juice is hosting How to Answer: “What’s the ROI of Our Content Marketing Program” on March 9 at 1 pm. Register today. 🧃
