We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Great distribution isn’t about putting your new content in as many channels as possible hoping to lure in some clicks.
That’s just link dumping.
Don’t contribute to spray and pray marketing 2.0.
Create intention behind where your content goes and who sees it.
Content distribution is about researching the right channels where your audience is hanging out to learn and doing whatever you can to use your content to help answer questions.
Sometimes the best promotion of your content doesn’t involve links at all.
Channel customization is next level distribution and there’s still very few who are executing it at a high level. I’ve been thinking about this every day for almost 2 years and continue to turn to the experts to help level up.
John Bonini from Databox and Some Good Content is an excellent marketer who’s proven link dumping only gets you so far.
He schooled me on last week’s episode with how to create intention behind a high performing content distribution strategy and how we should customize each message for the channel that we are promoting in.
Learn from your peers and leave the link dumping for the birds. 🧃
Asking for feedback from your audience can lead to breakthroughs from your audience. Also, when done effectively it can lead to a few new customers, too.
Before launching Jonathan Gandolf, CEO of The Juice spoke with over 100 marketers about their marketing pain points over the course of 100 days. Brett quizzes Jonathan on the art of asking for feedback, the format of the calls, and how he was able to find and persuade 100 people to jump on a call. Making a sale right now is challenging, because both the recession and end of year are looming. However, it’s a good time to initiate dialogues and be proactive. Jonathan aims to speak to another 50 marketers before 2023!
In this episode we cover:
- 100 marketers: Sharing the process of to talk to 100 marketers in 100 days
- The art of asking for feedback: How to organize your outreach around the individual and not your product
- Timing: Why it’s good to keep nurturing your conversations through feedback even during down times
Not a member yet? Join The Juice and start learning from creators and brands who are pushing B2B forward. 🧃
