We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Product launches put a spotlight on ambition.
We embrace the “go go go” mentality and can’t wait to share our shiny new thing with our audiences. There’s something special about shipping the last line of code, hitting publish on the announcement, and waiting for the reaction online.
But…product launches never really go according to plan.
We miss deadlines.
We struggle to get all internal stakeholders on the same page.
We worry about all of the bottlenecks that inevitably come along the way.
Karthik Suresh is the Co-Founder of Ignition. He spent several years working at Facebook and helped launch several products, including Oculus.
He joined Modern Day Marketer for an episode to discuss common bottlenecks that arise during product launches and offers advice to prevent them.
We’ve been talking a lot about taking big swings right now. We believe that the best time to take a chance with your marketing budget is right now while your competition stays put.
It’s “No Excuse December”. It’s time to make some big swings rather than phoning it in for the rest of the year. Given the state of the economy, now is an excellent moment to reevaluate your marketing plan and budget.
- Customer outreach: Why there is never a bad time to reach out for feedback
- Big swings: How to think about taking chances and timing
- Internal marketing: Why building your business case and measuring the impact is critical
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