Taking notes and building community with the Modern Day Marketer

The Modern Day Marketer.

It’s been a term that I’ve been using to describe B2B marketers that aren’t tied to yesterday’s B2B marketing playbook.

The Modern Day Marketer is the guest that you can find on the 3C Podcast, the individual who uses social platforms to build relationships, and the person who holds a unique point of view on things that we can be doing to push B2B marketing forward.

Not all Modern Day Marketers are the same and that is a big reason why this community is special. These individuals refuse to be stuck operating with status quo syndrome or remixing the programs that got their boss promoted nearly a decade ago. 

The Modern Day Marketer is mindful of measurement, but doesn’t get drunk on dashboards.

The Modern Day Marketer refuses to put roadblocks in the way of an amazing content experience.

The Modern Day Marketer isn’t scared to be the catalyst for change in their organization because they understand the power of brand.

Above all else, The Modern Day Marketer’s primary focus is serving their audience.

It’s delivering kick ass content through channels where their audience hangs.

The Modern Day Marketer’s view is that the volume game is overrated. 

The only thing that matters is waking up every day and trying to earn trust with the people getting introduced to their brand.

I try to have conversations with 2 or 3 new marketers each week. These conversations have helped me coin the term Modern Day Marketer and have led to some great relationships.

We move so fast in B2B marketing and sometimes forget to take a step back and reflect. Last week was Launch Week at The Juice and Modern Day Marketers are the reason why we’ve been able to gain traction at such an early stage.

I put together a compilation of all of the published work from Modern Day Marketers that I have met along the way. I’d encourage you to spend some time learning from them and giving them a shout on social media if you feel inspired.

I’m inspired by the Modern Day Marketer.

This group is growing and just getting started.

Here are some Modern Day Marketers to follow:

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• Modern Day Marketer 🧃: Liz Prugh, VP Marketing, Base
• What we learned 💡: Don’t be scared to try B2C things in a B2B world. Test. Fail fast and find out what works best for your audience.
• The Conversation 🎧: Product Led Growth and Building an Audience Through Live Streams‍

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• Modern Day Marketer(s) 🧃: Brad Beutler, Content Marketing Director ; Jillian MacNulty, Content Marketing Manager, Terminus 
• What we learned 💡: Invest in your brand even if it means lighting a dumpster on fire.
• The Article📝: Moving on from a 15 year old B2B marketing strategy 
• The Conversation 🎧: Dumpster Fires and Distributing Content the ABM Way

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• Modern Day Marketer 🧃:Katherine Martin, Marketing Manager, High Alpha
• What we learned 💡: Content collaborations can lead to relationships. These relationships can lead to more collaborations and even new customers.
• The Conversation 🎧: WTF is Content-Based Networking?

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• Modern Day Marketer(s) 🧃: Rachel Saltsgaver, Content Manager; Olivia Adkison, Marketing Specialist, Lessonly 
• What we learned 💡: Study your favorite B2C brands and think about ways that you can remix their strategies into your brand building efforts . 
• The Article 📝: We don’t know good content when we see it; we know it when we feel it 
• The Conversation 🎧: Gaining Inspiration from B2C and Combating Annoying Experiences in B2B

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• Modern Day Marketer 🧃: Kas Szatylowicz, Content and PR Manager, V7
• What we learned 💡: The best link building isn’t transactional. It’s all about building and developing relationships
• The Conversation 🎧: Link Building the Right Way

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• Modern Day Marketer 🧃:Joanna Rutter, Marketing Strategist, Tiny Megaphone 
• What we learned 💡: There is no defined path for the career of a content marketer. It’s critical that you make sure that you are working for a company that will maximize your skills and allow you to grow. 
• The Conversation 🎧: Content Marketing Real Talk

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• Modern Day Marketer 🧃:Dominic Kent, Founder, UC Marketing Ltd. 
• What we learned 💡: Fight the status quo and work on things that are actually going to help.
• The Article 📝: Why B2B Marketing Sucks 
• The Conversation 🎧:The State of B2B Content Marketing 2021

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• Modern Day Marketer 🧃:Cassandra Jowett, Sr. Director, Marketing, PathFactory 
• What we learned 💡: Try spending time in as many functional marketing disciplines as possible. Gaining this experience early will help you understand how this entire marketing thing works. 
• The Conversation 🎧: Marketing like a Swiss Army Knife

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• Modern Day Marketer 🧃:Nicole Klemp, Freelance Marketing Strategist 
• What we learned 💡: Don’t be scared to go against the status quo. Remove roadblocks for your obstacles and let your content fly free. 
• The Article 📝: Gated Content (Still) Sucks
• The Conversation 🎧:How Building Revenue Teams Can Bring Together Marketing and Sales Teams

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• Modern Day Marketer 🧃:Ben Sailer, Inbound Marketing Director, CoSchedule
• What we learned 💡: Think like a racecar driver. Satisfy your need for speed without losing control. 
• The Article 📝: Putting the Action in Actionable Content 
• The Conversation 🎧: Podcast Inception

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• Modern Day Marketer 🧃: Justin Simon, Senior Content Strategy Manager, Metadata.io
• What we learned 💡: Video is powerful. Make sure you find ways to implement it into your GTM strategy. It will help humanize your brand.
• The Article 📝: Using video to make B2B marketing less boring 
• The Conversation 🎧: Creating Content and Unifying the Plan 

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• Modern Day Marketer 🧃:Natalie Severino, VP of Marketing, Chorus 
• What we learned 💡: Obsess over establishing relationships with your sales team members.
• The Conversation 🎧: Being a Marketer with a Bias for Sales

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• Modern Day Marketer 🧃: Sara Pion, Sr. Manager, Customer Engagement, Alyce
• What we learned 💡: Work for companies that support modern day marketing and teams that humanize their marketing
• The Article 📝: The Problem with B2B Marketing
• The Conversation 🎧: Trashing the One Size Fits All Approach to B2B Marketing

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• Modern Day Marketer 🧃: Hiba Amin, Senior Marketing Manager, Hypercontext 
• What we learned 💡: Don’t put obstacles in front of your audience. Give your content away, provide value, and watch it grow.
• The Article 📝: Growing an audience without gated content 
• The Conversation 🎧: Building a Successful Newsletter Subscriber List

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• Modern Day Marketer 🧃: Margaret Kelsey, VP of Marketing, OpenView
• What we learned 💡: Build relationships with your audience and work with them to create content that supports your message
• The Conversation 🎧: Chopping up content facilitation

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• Modern Day Marketer 🧃: Leah Friedman, Director of Content Marketing, Guru 
• What we learned 💡: The algorithm can take your interesting content. Don’t be scared. Being interesting is your opportunity to differentiate your brand. 
• The Article 📝: So Effing Ordinary: I’m Begging You to Create More Interesting SEO Content
• The Conversation 🎧: Building trust through content marketing

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• Modern Day Marketer 🧃: Deb Mukherjee, Head of Marketing, DelightChat
• What we learned 💡: You can level up your content marketing by spending time developing relationships with the product and sales teams. 
• The Conversation 🎧: Organic growth, experience in sales, and content marketing

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• Modern Day Marketer 🧃: Jimmy Daly, Co-Founder and CEO, Superpath 
• What we learned 💡: Spending time on the front line of sales calls can help shape the story your tell in your content delivery. 
• The Conversation 🎧: A Community for Content Marketers

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• Modern Day Marketer 🧃: Lauren Decker, Senior Consultant, Carema Consulting 
• What we learned 💡: Think deeply about the roles and souls that fill out a team dedicated to building your brand. 
• The Conversation 🎧: Cross-functional collaboration, journey mapping, and building brand identity

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• Modern Day Marketer 🧃: Brian Rants, Director of Marketing, Cordial 
• What we learned 💡: Just be real. Authenticity wins out if you are playing the long game. 
• The Conversation 🎧: Identifying the difference between high volume and high intent

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• Modern Day Marketer 🧃: Fio Dossetto, Editorial Lead, Wildbit
• What we learned 💡: Product-led content marketing can be a strategy that you use to better communicate the value that your product offers to your audience.
• The Conversation 🎧: Product-Led Content Marketing

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• Modern Day Marketer 🧃: Brooklin Nash, Head of Content, Sales Hacker 
• What we learned 💡: If you work in B2B then thinking like a media company isn’t such a bad idea. It’s a great way to develop content and study consumer habits. 
• The Conversation 🎧: Building collaboration through content marketing

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• Modern Day Marketer 🧃: Cindy Dubon, Senior Manager, Demand Generation, Greenfly 
• What we learned 💡: Don’t get stuck in the MQL hamster wheel. Manage up and push for change. 
• The Conversation 🎧: Avoiding the MQL hamster wheel 
  

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• Modern Day Marketer 🧃: Victoria Fryer, Senior Content Marketing Manager, Plivo 
• What we learned 💡: Cross-functional collaboration is your best friend as a content marketer preparing for launch.
• The Conversation 🎧: How content marketing can support product launches

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• Modern Day Marketer 🧃: Jason Bradwell, Creator of B2B Better
• What we learned 💡: Always focus on quality over quantity. Getting stuck in the volume game can be devastating for your brand. 
• The Conversation 🎧: Making B2B marketing less boring
  

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• Modern Day Marketer 🧃: Devin Bramhall, Chief Executive Officer, Animalz 
• What we learned 💡: The abundant mindset wins most of the time in B2B marketing. 
• The Conversation 🎧: The future role of the content marketer 

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• Modern Day Marketer 🧃: Stuart Balcombe, Co-Founder, Procket
• What we learned 💡: Study consumer habits and adapt to the changes. 
• The Conversation 🎧: The Blockbuster to Netflix shift in B2B content marketing 
  

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• Modern Day Marketer 🧃: Ethan Beute, Chief Evangelist, BombBomb
• What we learned 💡: Consistency and curiosity are key attributes for successful marketing
• The Conversation 🎧: The role of the evangelist in B2B marketing
  

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• Modern Day Marketer 🧃: Joe Lazauskas, Head of Marketing, Contently 
• What we learned 💡: Put your reporter hat on and reach out to your market to have conversations. The information that you gather is what you should infuse in everything that you do. 
• The Conversation 🎧: The role of the evangelist in B2B marketing

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