Good morning, Juicers!
With the turn of the monthly calendar there’s a lot to look forward to and a lot to look back on. Depending on what part of the country you’re in, you could get to witness a total solar eclipse on Monday. The Juice, based in Indianapolis, is in the path of totality and looking forward to a few minutes of darkness in the middle of the day.
Professionally, the inevitable cadence of the calendar also provides an opportunity to look in the mirror and see what we’ve learned.
Yesterday, I published the top 10 pieces of content from the month and what trends we’re seeing from successful content on our platform. From a library of 500,000 resources, 70,000 users, and over 500 brands, here’s a sneak peek at what we learned in March:
🤖 AI (actually) hasn't solved content production
🎒 But...we're still learning how to use AI to our advantage
📈 More than AI is emerging. Trends around how to be MORE human and privacy both showed up this month.
💪 As always, B2B content consumers want to be better at the basics
You can see the full post and full list of best content in March here.
In addition, our team always draws inspiration from great content. We even have an #inspiring-content slack channel.
This month’s highlight came from Demand Gen Report: “What’s working in Demand Generation in 2024?”
Finally, some data-driven answers to, “so, what’s working for you?” Here are a few of the key insights we realized from this report:
- 54% of B2B buyers said they are overwhelmed by the amount of content available, meaning marketers have to power down their content machines and focus more on building strong intent data strategies that enable hyper personalization and targeting.some text
- How we’re thinking about this at The Juice: we are constantly trying to help B2B Content consumers receive curated recommendations at the right time, in the right format, from the right brand.
- How we’re thinking about this at The Juice: we are constantly trying to help B2B Content consumers receive curated recommendations at the right time, in the right format, from the right brand.
- Being able to create content that resonates with your audience isn’t easy — it requires a deep bench of knowledge on your audience, what they want to know and which channels they are responsive to. That’s where data comes into play: Marketers need to have a depth and breadth of well-organized, highly accurate data that they can pull from to best serve their audiences.some text
- How we’re thinking about this at The Juice: Next week we’re launching refreshed analytics for our brand partners. It will tell you what your buyer persona is engaging with, following, and in what content format. You can be confident you’re creating the exact right content.
- 63% of marketers plan to allocate their budgets toward intent-data and data management, 38% plan to use that capital to increase personalized and customized buyer experiencessome text
- How we’re thinking about this at The Juice: Yep, The Juice is a provider of intent data. Second-party intent is the perfect compliment to the more common 1st and 3rd party intent providers.
All of these data points lead me to our greatest learning so far this year at The Juice.
Great content does not convert. Great content educates and entertains, or as Luke Frazier called it in a podcast recording yesterday, “edutainment.”
Here’s to more learning, more entertainment, and more edutainment in April.
Have a great weekend.
Jonathan
