I bring to you an innovative, breakthrough, strategic go-to-market tactic. Follow this playbook to revolutionize your business…
Talk to people.
Seriously, I’m so sick of all the playbooks and tactics being pitched on LinkedIn by people who haven’t “revolutionized” anything (I hope my sarcasm font came through in that first paragraph above).
I haven’t revolutionized anything, either. But I can tell you what is working at The Juice right now. It’s not technology, it’s not AI, it’s not operational efficiency. In fact, it’s inherently inefficient.
It’s talking to people.
For us, that takes on several forms:
- Since last year, going to events has accounted for ~50% of our pipeline. We don’t sponsor. Sometimes, we don’t even attend the event. But we do talk and listen to people.
- Our retention rate is better than ever. Do you know what we’re doing? We're talking to our customers more than ever before.
- The brand is humming. In the past three months, we’ve tripled the number of referrals we’ve received. That’s because we’ve partnered with communities, podcasts, and events…with people.
Last week, I was in New York City for two great events. It was such a breath of fresh air to talk to marketers. Hot takes are bountiful on LinkedIn. In-person, you get to understand what is actually working and what isn’t. The trip and conversations were physically exhausting but professionally energizing.
This week, I’ve joined three customer conversations. From renewal conversations to direct feedback on product conversations to happy customers. Each conversation was very different but we learned something directly from each.
Today, we’re launching the first episode of our refreshed podcast. I love talking to marketers (can you tell?!). But it’s so rare we get to slow down and enjoy these conversations. That’s the goal with our new podcast—The Content Cocktail Hour.
The conversations will be authentic, helpful, and fun.
All of this to say, my encouragement is to step away from the keyboard (ironic advice in a newsletter, I know), and start talking with each other. It’s working for us, I trust it will work for you.
Bring The Juice,
Jonathan
The Content Cocktail Hour
What people want is a big outcome.
And the only way you get a big outcome is to take a big swing and be bold.
Welcome to The Content Cocktail Hour, the show hosted by The Juice's Jonathan Gandolf and Clayton Stobbs that squeezes out the deepest secrets of modern B2B marketing professionals on pushing your brand to the forefront of the industry.
Fresh Episodes:
- Welcome to the Content Cocktail Hour
- Practical Steps to Improve Content Operations featuring Angus Edwardson
Fresh Content from The Week:
Make Sure Your Biggest Events Aren’t a Bust
From: Splash
Join us April 25 to discover the strategies and tools to bring the intimacy and magic of smaller events to your larger flagship gatherings.
Fresh Brands Now on The Juice:
Fullcast was built for RevOps leaders by RevOps leaders to bring together all of the moving pieces of our clients’ sales go-to-market strategies and automate their execution.
Turning your expertise into revenue just got a lot easier.
Create and sell online learning products such as courses, digital downloads, communities, and memberships— all on a single, scalable platform.
