You’re not tired of talking about AI yet, are you?!
B2B Marketers have been talking a lot about the rise of AI. Myself included. To me, it’s been incredibly interesting that the lens we’ve always looked at AI through is how can it help me…
Can it help me create content faster? Rank better in SEO? Write email copy more efficiently? Create better graphics? The list quite literally goes on and on…
We haven’t spent as much time discussing how our audience will use AI.
What are consumers doing with AI? How is their behavior changing, and based on that, how should our marketing change?
At The Juice, we have the good fortune of having access to how 70,000+ content consumers are behaving. We wanted to change the lens on how we apply AI. Instead of thinking about content creation, we wanted to put the power of AI in the hands of content consumers.
In a world where content consumers can take any link, drop it into their favorite GPT and ask for a summary, does a 20-page eBook still make sense? Maybe. Maybe not.
At The Juice, we’re doing our best to make this easier for content consumers and coach content creators on how to make sure they’re creating content that is worth summarizing.
For content consumers, we’ve launched our Juice It! feature that allows them to receive the key insights, data points, and takeaways from any piece of content in less than a minute. We’ve already summarized 8,000 pieces of content!
For content creators, there are a few things that can’t (yet) be replicated by AI and we continually see that content resonate on our platform:
- Proprietary Data: If your platform creates data that can be valuable to your audience, share it! We’ve done this with two trends reports and they’re continually our two best-performing pieces of content.
- Templates: Share what you know and how you do it. Yes, you can get templates from many places but in the B2B space, readers are often just wanting to be better at the basics. Share what you know!
- Personal Stories: AI is getting better at imitating personal brands and voices. What it can’t do is share your unique perspective on your own unique story. Empower your team and your creators to share stories.
All three of these present an opportunity to zig when many brands are doing the AI zag.
That’s our lens on AI at The Juice. How can we put AI in the hands of our audience, and how can we coach our customers on what to do to stand out from the AI noise. It’s a different lens but it’s our lens.
Bring The Juice,
Jonathan
A Few Other Lenses on AI:
🧃 Is AI’s Best Use Brainstorming?
From: Goldcast
In this clip from Goldcast's AI Summit session AI: Buying In or Calling Bull$#*t?, Noah Kravitz Host of the NVIDIA AI Podcast and Partner at AI Ready, explains why he thinks one of the best uses of AI is for brainstorming, especially when it comes to creating content and copy.
🧃 Goal-Oriented AI is Better Than AI-Oriented Goals
From: Drift
Drift's VP of Engineering, Bernard Kiyanda, explains why AI isn't a magic bullet-targeted, thoughtful usage will help you make the most of the technology.
🧃 Moving past the AI hype to the practical application of AI in Marketing
From: Bynder
This session will explore the power of AI driven marketing by moving past the AI hype and focusing on the practical application of AI. By harnessing the latest trends, technologies, and methodologies, you can unlock the potential of AI to supercharge your marketing campaigns for 2024.
🧃 How to Use AI Strategically for your Content Strategy
From: MarketMuse
AI-generated content is flooding web pages, inboxes, and search results. Getting AI right is creating massive gains for marketers.
🧃 The Future of Work with Jason Lemkin (SaaStr) and Wade Foster (Zapier)
From: ActiveCampaign
In this episode of Angles and Insight, we have on two iconic software leaders, Jason Lemkin of SaaStr and Wade Foster of Zapier.
🧃 Building Relationships is Free: Balancing Budget + Creativity in Marketing
From: Share Your Genius
Marketing is really just relationship-building at scale. But within that "scale" are activities that aren't 100% programmable. That's what a successful marketing mix looks like. But explaining that to stakeholders isn't always easy. As marketers we have to be both business strategists, human connectors and creatives. Today we're talking with founder/CEO of Share Your Genius about the growth strategies available in tight economic climates and how no aspects of marketing are, in fact, dead.
