I had a baseball coach in high school who would always remind us, “You have all the time there is.”
This was often told to us when we complained about not having enough time to practice, take the extra reps, or make the extra effort.
His point was true. We all complain about not having enough time. But in reality, we all have the same amount of time. It’s not the amount of time that matters. It’s what you do with the time. 24 hours a day, 7 days a week, 365 days a year.
Except this year.
And well, every fourth year.
This year, we get the magical “extra” 24 hours. We call it, “February 29th.”
What a strange concept. If you’re like me and have always just accepted this supposed randomness without understanding why, check out this video from Scott Monty:
So this year, we’re all getting an “extra” 24 hours. In the “do more with less” era, it’s a timely reminder to ensure we’re all making the most of our time. So while I personally don’t hope you spend an extra 24 hours working, we are partnering with our friends at ActiveCampaign to help you make the most of the time you do spend working in this fresh era of efficiency.
Join us for the ActiveCampaign Leap Day Extravaganza!
It’s a 29-hour (not a typo) virtual event that will stream from across the globe as we make the most of Leap Day. We’re intentionally flying in the face of boring virtual events. We’ll have quick sessions, ample breaks, and a few surprises along the way.
You’ll hear from some of the brightest minds in AI, content creation, customer experience, e-commerce, email, entrepreneurship, intelligent marketing automation, podcasting, sales, and time management—all from the comfort of your home or office.
There are 47 (forty-seven!) founders and CEOs presenting. No matter what you’re interested in, or what challenge you’re currently facing, I trust there’s a session that you’ll find helpful, educational, and entertaining.
So make the most of your time, and spend some time with us.
Until next…time,
Jonathan
Timely Content from This Week:
🧃From AI Hype to Reality: How to Consider AI for Your Content Strategy in 2024 (with Michiel Maandag)
From: Bynder
The Digital Advantage is back! Join your host Dónal O Mearáin, as he sits down with Bynder's Senior Director of AI Consultancy Michael Maandag. This tell-all chat will take you to the heart of the AI-fueled digital solutions that the world's leading brands are using to get ahead of the competition. From optimizing marketing operations and enhancing creativity to driving huge growth and rocketing revenues, learn how AI's impact can be a game-changer when used smartly.
From: MultiplyGTM
Being able to quantify the achievability of a plan, while a cutting-edge concept, is one that should not be underestimated. Math doesn't lie. Tracking the achievability of your plan and execution performance using the MultiplyGTM Index™ ensures you are marching along a sustainable path to successful revenue growth.
🧃Secret Sauce for 2024 Survival: Repurposing Content & Sanity Saving Tech
From: Casted, TACK, and The Juice
It's a new era in B2B Marketing. "The playbook has changed." "Do more with less." "Outbound is dead." Yada, yada, yada.
No matter the cliché being tossed around, there is no doubt that 2024 will be another crazy year for B2B Marketers. As we head into this new year, there's an opportunity for marketers to help and support each other.
