Content Marketing has changed a lot in the last 10 years. Hell, it’s changed a lot in the last 10 months.
It’s evolved from blog posts to podcasts, videos, shorts, and now…generative AI content.
How we measure content’s impact hasn’t seen the same amount of change. Marketers still rely on old-school metrics like downloads, views, form fills, and leads. Even worse, it’s becoming more and more difficult to prove the value of content. Marketers’ goals and the C-suite’s goals aren’t always aligned.
That’s changing. Today.
The Juice’s refreshed content analytics help marketers measure their impact in three critical categories:
- Distribution: Avoid sending your hard work to content purgatory
- Audience: Know exactly what your audience wants and in what format
- Accounts: prove the value of your content via pipeline creation and conversion
While we certainly help our partners gather traditional content metrics, we’re thrilled to be extending the impact of content marketers, demand generation managers, and campaign managers’ impact into these three categories.
Below, we share a bit more, and a preview of how we’re helping modern marketing teams measure the impact of their content marketing.
Distribution Analytics:
Traditional content analytics rely on measurements like views and downloads. While directionally these are helpful, marketers are now distributing content in multiple channels. The Juice will help marketers understand the distribution of their content and all forms of engagement from their content.
With The Juice’s distribution analytics, Marketers and Campaign Managers can:
- See all intent data generated by their content on The Juice aggregated at the account level
- See how many emails have been delivered with their content in it and to who
- See how large their total audience is, how fast it is growing, and who is in it
- See how many total impressions their content has generated
Lastly, and most importantly, we gather the total engagement from each individual piece of content. You know, traditional analytics.
Beyond the traditional measurement, we can connect the pipeline generated and the revenue generated on each individual piece of content—metrics so easy even your CFO will get it.
Finally, marketers and campaign managers have an easy way to know what pieces of content are driving real returns in the form of revenue.
Talk to our team about Distribution Analytics.
Audience Insights:
For too long, marketers and campaign managers (myself included) have arbitrarily been deciding what to create. At best, it’s been based on anecdotal evidence.
Now, The Juice can tell you exactly what your buyer persona is searching for, engaging with, and what their preferred content format is.
Our new Audience Insights will tell you:
- Whether your content is matching what your buyer persona is looking for
- What percentage of your target audience has been exposed to your brand and content
- What topics your buyer persona is engaging with vs. what topics you are publishing
- What content formats your buyer persona prefer vs. what content formats your brand is creating
Lastly, and most importantly, this data allows us to provide data-driven content coaching to you and your brand. Learn exactly what you should produce to drive direct results for your company.
Talk to our team about Audience Insights.
Account Analytics:
Content Marketing Attribution has been the great mystery that has plagued marketers and campaign managers for far too long.
Until now.
With The Juice’s Account Analytics, you can understand what accounts are engaging with your content, who from those accounts is engaging with that content, and how that impacts your pipeline.
Lastly, and most importantly, you’ll know at a glance the total dollar impact of your content in the form of influence and sourced pipeline. You can click on any opportunity to learn more about the actions that have driven that account to this stage of your pipeline. Or, you can view all intent data from that account on The Juice. This can inform your marketing team on the next step, and your sales team on the buying committee and help your business understand what is driving results.
Talk to our team about Account Analytics.
Content Marketing is evolving. The Juice is excited to be driving the change and evolving how marketing teams measure their impact. If you would like to learn more about how your brand can benefit from this evolution, contact our team today.
