The Juice Launches Smarter Distribution

The Juice Launches Smarter Distribution, Sharing the Right Content with the Right Audience at the Right Time

Connecting B2B brands with the right audience, The Juice proves 390% Content ROI with new product features.

INDIANAPOLIS, March 16, 2023 - The Juice, a business-to-business (B2B) content discovery and distribution platform, is releasing Smarter Distribution. After launching in fall of 2021 and growing the platform to over 600 B2B brands, The Juice is now announcing Smarter Distribution to support marketers in proving the ROI of their content marketing efforts. 

According to Content Marketing Institute, 90% of B2B Marketers are unsure of whether their content directly drives revenue for their business. Traditionally, brands have distributed content through their website. The Juice, with Smarter Distribution, presents brands’ resources to a curated audience. Smarter Distribution empowers the marketers to receive increased distribution and measure its impact. 

"Solving for the right content with the right audience at the right time is the vision that inspired The Juice,” said Jonathan Gandolf, Founder & CEO at The Juice. “Beyond the power of pairing, we can now help marketers measure their impact. With more economic pressures than ever before, we’re excited to support B2B Marketers better than ever.” 

The Smarter Distribution suite by The Juice features Content Matching, Content Repurposing, Content Analytics, and Revenue Attribution. 

• Content Matching: Content is paired with users that match brands’ target accounts and buyer personas, driving traffic to your site 
• Content Redistribution: Extend the life of content created through a following, daily digest, and redistribute functionality
• Content Analytics: One stop dashboard to monitor intent signals and how target accounts are following brands and engaging with content
• Revenue Attribution: The Juice connects with a brand’s CRM to report on influenced and sourced revenue, sharing the ROI of content marketing

"There’s a lot of noise out there, and building trust is harder than ever.” said Meisha Bochicchio, Senior Content Marketing Manager at Goldcast. “The Juice allows us to cut through the noise, reach the right people at the right time, and get more mileage out of our existing content. Content marketing is hard, but The Juice makes it easier."

After launching in August of 2021, over 11,000 members have already signed up to use The Juice for free. The platform offers free profiles that empower members to receive content recommendations unique to their role and industry. In total, there are over 200,000 resources on the platform, free to access.

To learn more about The Juice, visit https://www.thejuicehq.com/

Create a free profile The Juice here: https://app.thejuicehq.com/registration/new

Talk to The Juice team to see if Smarter Distribution is for you

About The Juice: 

The Juice is a B2B content discovery platform that gathers high-quality content and resources from across the internet into one space. Members can discover, organize, follow, and enjoy all of the content, curated specifically to their interests, for free and on-demand—without the lousy forms. And brands can build better relationships with the right audience at the right time. It’s a lot like Spotify, but for B2B professionals.