In the age of “do more with less,” Content Managers are increasingly under pressure to connect their content to revenue. And while we’ve all used UTM codes to track downloads, or registration numbers to measure webinar performance, all of that data happens AFTER the content is created. So, ask yourself, have you ever considered using sales data to decide WHAT to create in the first place?
Sales intelligence is not just for sales anymore. Content Managers are digging into first-party data to figure out what their prospects want to know (and whe!), so they fill very specific spots in the sales funnel. What does this look like? It’s creating an infographic about a specific feature when prospects are in the interest phase and a quiz to compare your product to your top competitors during the consideration phase. It’s targeted, based on data you already own, and works.
On Tuesday, July 16, The Juice will walk you through the process in a live webinar titled: "Data-Driven Content: From Engagement to Sales Intelligence.” And to make sure you have the best information possible, we’ve asked Ariana Shannon, Marketing Director, Brand at SalesIntel, and Jake Reni, Co-Founder and Chief Growth Officer at Revenue Reimagined to weigh in.
Why You Should Attend
This webinar will provide you with the insights and strategies needed to leverage data effectively in your content marketing efforts, including how to:
- Use content to boost sales performance based on insights from the buyer’s journey
- Create content that gets 2x’s the conversions
- Qualify leads based on content consumption so Sales can target prospects who are most likely to buy
Don’t Miss Out!
This webinar is a must-attend for content managers, marketers, and sales professionals looking to elevate their strategies and drive better results. Whether you're a seasoned professional or just starting, the insights you gain here will be invaluable.
Date: Tuesday, July 16
Time: 12-12:45PM EDT
Don’t miss this opportunity to learn from the best and get the insights you need to transform your content strategy with data-driven insights.
